![]() ![]() Find niche thought leaders for influencer marketing So, just like Sales, you as a marketer can use Sales Nav to connect to the right people by using LinkedIn's extensive data and powerful search.ġ. As LinkedIn points out, "Sales Navigator features a powerful set of search capabilities, improved visibility into extended networks, and personalized algorithms to help you reach the right decision maker." So how can you use Sales Nav (a tool your sales team is likely already using) for content marketing?Īll three of those features are just as attractive for marketing teams as for sales teams. Additional InMail messages: Receive 30 InMail messages each month to send to high-value contacts (though, with that limitation, you'll also want a way to email contacts).Saved lead lists: Keep track of specific people of interest by saving up to 1,500 leads at once.Advanced filters: Narrow in on a specific audience with the ability to filter by company, interest, position, and more.The three most attractive features of Sales Nav are. LinkedIn Sales Navigator is typically used by sales teams for prospecting and account-based sales efforts. That's the long-story-short but if you're looking for a bit more tactical advice than that, read on. LinkedIn Sales Navigator can help as you search for new ways to engage with your audience. The TL DR version of this article: advanced search and saved lead lists can work as the foundation for bigger and better outbound email and content marketing. Amplify the reach of your most compelling content.Find niche thought leaders for influencer marketing.But for certain types of marketing-including content-heavy and influencer efforts-Sales Nav is a valuable addition to your marketing toolkit.Īs a marketer, you can use LinkedIn Sales Navigator to. No, it won't be as far reaching as high-volume SEO keywords or ad retargeting. Marketers, just as much as sales reps, can use the powerful search functions of Sales Nav to identify, reach, and engage with their audiences. ![]() It's in the name, right? Wrong: Sales Nav offers up a big opportunity for marketers to up their content and outbound games. ![]() LinkedIn Sales Navigator isn't for marketing teams. ![]()
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